It happens to us all and there’s no escaping it. As a nation though we’re unlike many cultures where death is embraced and celebrated. There’s also been attempts by a range of organisations to bring death out in the open and to talk about it. The Co-op famously launched its top ten songs played at funerals and explained why people have chosen them. By bringing humour to the subject, they thought it could break the taboo and get us to think about our final resting place. So why don’t we talk about the one thing we all have in common?

With over 2,163 sq miles and a population of around 498,000 people, Cumbria is a place where thousands of people visit to experience its breath-taking countryside and in particular the Lake District. Napthens Head of Cumbria, Jamie Allison sat down with Gill Haigh, managing director at Cumbria Tourism, and John Houghton of A Lamb Associates, a construction consultancy based in Kirkby Lonsdale, for a brief conversation about the key challenges and opportunities for the county.

In the first episode, Head of Leisure and Licensing, Malcolm Ireland sat down with David Bremner, marketing director at Robinson's Brewery, to discuss the hospitality and leisure sector, and the challenges and opportunities it faces.