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New alcohol measures for wine and beer are expected to be brought in during October 2011 under The Weights and Measures (Specified Quantities) (Unwrapped Bread and Intoxicating Liquor) Order 2011.
The proposed changes will allow wine to be sold in measures less than 75ml and beer to be sold in 2/3 pints. Currently the minimum measure of wine is 125ml and beer and cider can only be sold in measures of 1/3, 1/2 or 1 pint. The Government has stated the reason for allowing this change is to "innovate and create new products to meet the demands of their customers".
Generally this has been well accepted by the industry and Bridget Simmonds from the British Beer and Pub Association says that "it will give greater flexibility to how beer is served". One hope is that the new measure may encourage more women to drink beer as generally women tend to steer away from drinking pints.
It must be noted that this legislation will not affect the Mandatory Licensing Conditions relating to alcoholic measures.