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Craft brewers expand with Manchester bar

A Salford Quays-based brewery is opening its first city centre bar after securing a £200,000 investment via crowdfunding.

Seven Brothers Brewery, based at the Enterprise Centre on Daniel Adamson Road, was founded around two-and-a-half years ago by brothers Keith, Kit, Guy, Luke, Daniel, Nathan and Greg McAvoy.

Now producing seven different varieties of craft beer, the brothers decided to take the next step in their business plan by opening a bar in which they would sell their own brew.

The business has now secured the lease to a two story property within the Ice Plant, Blossom Street, in Ancoats.

At over 1,800 sq ft, the venue has been tentatively called the Seven Brothers Craft Beer Bar and Kitchen, and will feature a large bar on the ground floor, with a small bar and kitchen on a lower, basement level.

The plan is to serve Italian food, with around 80 covers, following a significant refurbishment made possible thanks to funds raised via a crowdfunding project.

The brothers decided to exchange 18 per cent of the business for an investment of £200,000.  Investors received a number of incentives such as beer vouchers, discounts, and a supply of beer delivered to the door every three months.

The funding was successful, with investments ranging from £20 to £25,000. The lease to the property has now been secured with the support of Martin Long and Paul Hardy, Commercial Property partners at North West law firm Napthens solicitors.

Martin said: “Seven Brothers Brewery has done extremely well in a relatively short space of time, becoming an interesting and viable business, with a solid plan for further growth. I look forward to seeing the business grow in the future.”

Greg McAvoy revealed that, if their new venture is successful, the business hopes to open a second venue in Manchester before looking further afield at locations in the North West and beyond.

The new bar in Ancoats is expected to host a number of launch nights in December before its official opening before the New Year.

Greg said: “We tried going to banks for funding but it was quite difficult, and saw the way other companies had gone the crowdfunding route.

“We were more than happy to let people who actually drink beer and are interested in the business buy part of the company.

“It’s allowed us to fund the new bar, equipment and extra staff, so we’ve not looked back.”